CollectID Transforms Into ZATAP
From Project Bright Book
In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was first announced in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully transition into ZATAP to support both consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to users and matches our creative approach to developing physical products. This has been made possible thanks to our dedicated team and our partners and we're excited to witness the positive impact ZATAP has on both businesses and end-users."
Businesses Just One Tap Away From Your Customers
While the business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will be operating under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The application enables them to not only authenticate their products but also immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience, where users have access to unique content and offers as well as rewards and utilize their products in a digital dimension (i.e. videos games).
Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain, provides the best security level available on the market that allows users to check that they are authentic merchandise with confidence.
Tickets: These products can be used to get an entry ticket to venues and special events, leveraging the power of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for consumers and fans. With offices in Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.